Hooke Wings & Beer

Animación | Branding | Dirección Creativa | Diseño Gráfico | Edición de Video | Estratégia Digital | Fotografía | Ilustración | Social Media

2017-2019

Pantallas_Hooke_5

<img data-lazy-fallback="1" decoding="async" width="1280" height="720" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_5.png" alt="" title="Pantallas_Hooke_5" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_5.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_5-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_5-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-398" />

HOOKE WINGS & BEER

El sabor y el estilo se combinan para dar paso a un concepto o qué nos permite probar una gran variedad de sabores y pasar momentos increíbles.

El concepto reúne elementos de ingeniería de acuerdo a nuestro personaje Robert Hooke, incluyendo también a personajes destacados de la zona científicas como Einstein y Newton.

Nuestra participación fue tanto de interiorismo como de conceptualización de los productos, además de muralismo, fotografías, edición de video, ilustración y mucha creatividad.

Integraron además aplicaciones como imágenes para fondos de pantalla que se reproducen constantemente brindando momentos amenos además de recordarles que se encuentran en un lugar diferente

Una extensa campaña en redes sociales una estrategia de marketing enfocada en la exposición, nos permitió hacer que mucha gente conociera y visitara a nuestros amigos en su restaurant.

El resultado es una cocina urbana que sin duda ofrece un espacio diferente para que las personas de Tula disfruten de una comida deliciosa además de un ambiente espectacular.

<img data-lazy-fallback="1" decoding="async" width="1080" height="720" src="https://antinegativo.mx/wp-content/uploads/2022/09/13.png" alt="" title="13" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/13.png 1080w, https://antinegativo.mx/wp-content/uploads/2022/09/13-980x653.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/13-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-510" />

Hooke_2doAni_Wings

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_2doAni_Wings.png" alt="" title="Hooke_2doAni_Wings" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_2doAni_Wings.png 1200w, https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_2doAni_Wings-980x980.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_2doAni_Wings-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-450" />

Hooke_Portada_Nov2

<img data-lazy-fallback="1" decoding="async" width="828" height="315" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Portada_Nov2.png" alt="" title="Hooke_Portada_Nov2" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Portada_Nov2.png 828w, https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Portada_Nov2-480x183.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 828px, 100vw" class="wp-image-458" />

Pantallas_Hooke_9

<img data-lazy-fallback="1" decoding="async" width="1280" height="720" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_9.png" alt="" title="Pantallas_Hooke_9" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_9.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_9-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_9-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-496" />

Pantallas_Hooke_Sep19_1

<img data-lazy-fallback="1" decoding="async" width="2667" height="1500" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_Sep19_1.png" alt="" title="Pantallas_Hooke_Sep19_1" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_Sep19_1.png 2667w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_Sep19_1-1280x720.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_Sep19_1-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_Sep19_1-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2667px, 100vw" class="wp-image-495" />

Pantallas_Hooke_48

<img data-lazy-fallback="1" decoding="async" width="2667" height="1500" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_48.png" alt="" title="Pantallas_Hooke_48" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_48.png 2667w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_48-1280x720.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_48-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_48-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2667px, 100vw" class="wp-image-507" />

Pantallas_Hooke_35

<img data-lazy-fallback="1" decoding="async" width="2667" height="1500" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_35.png" alt="" title="Pantallas_Hooke_35" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_35.png 2667w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_35-1280x720.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_35-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_35-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2667px, 100vw" class="wp-image-505" />

Captura de pantalla 2019-03-20 a la(s) 7.38.04 p. m.

<img data-lazy-fallback="1" decoding="async" width="829" height="727" src="https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2019-03-20-a-las-7.38.04-p.-m..png" alt="" title="Captura de pantalla 2019-03-20 a la(s) 7.38.04 p. m." srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2019-03-20-a-las-7.38.04-p.-m..png 829w, https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2019-03-20-a-las-7.38.04-p.-m.-480x421.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 829px, 100vw" class="wp-image-470" />

Perfil_Hooke13

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/02/Perfil_Hooke13.png" alt="" title="Perfil_Hooke13" srcset="https://antinegativo.mx/wp-content/uploads/2022/02/Perfil_Hooke13.png 1200w, https://antinegativo.mx/wp-content/uploads/2022/02/Perfil_Hooke13-980x980.png 980w, https://antinegativo.mx/wp-content/uploads/2022/02/Perfil_Hooke13-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-434" />

Hooke_Gif

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Gif.gif" alt="" title="Hooke_Gif" class="wp-image-445" />

Base_Hooke_VALENTIN

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Base_Hooke_VALENTIN.png" alt="" title="Base_Hooke_VALENTIN" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Base_Hooke_VALENTIN.png 1200w, https://antinegativo.mx/wp-content/uploads/2022/09/Base_Hooke_VALENTIN-980x980.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Base_Hooke_VALENTIN-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-446" />

Captura de pantalla 2019-03-20 a la(s) 8.02.12 p. m.

<img data-lazy-fallback="1" decoding="async" width="803" height="725" src="https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2019-03-20-a-las-8.02.12-p.-m..png" alt="" title="Captura de pantalla 2019-03-20 a la(s) 8.02.12 p. m." srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2019-03-20-a-las-8.02.12-p.-m..png 803w, https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2019-03-20-a-las-8.02.12-p.-m.-480x433.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 803px, 100vw" class="wp-image-475" />

Hooke_GIF_Alitas2

<img data-lazy-fallback="1" decoding="async" width="600" height="600" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_GIF_Alitas2.gif" alt="" title="Hooke_GIF_Alitas2" class="wp-image-501" />

Captura de pantalla 2017-09-30 a la(s) 6.09.59 p.m.

<img data-lazy-fallback="1" decoding="async" width="665" height="591" src="https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2017-09-30-a-las-6.09.59-p.m..png" alt="" title="Captura de pantalla 2017-09-30 a la(s) 6.09.59 p.m." srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2017-09-30-a-las-6.09.59-p.m..png 665w, https://antinegativo.mx/wp-content/uploads/2022/09/Captura-de-pantalla-2017-09-30-a-las-6.09.59-p.m.-480x427.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 665px, 100vw" class="wp-image-477" />

Hooke_GIF_Alitas

<img data-lazy-fallback="1" decoding="async" width="600" height="600" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_GIF_Alitas.gif" alt="" title="Hooke_GIF_Alitas" class="wp-image-499" />

Branding_Hooke_domicilio

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Branding_Hooke_domicilio.png" alt="" title="Branding_Hooke_domicilio" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Branding_Hooke_domicilio.png 1200w, https://antinegativo.mx/wp-content/uploads/2022/09/Branding_Hooke_domicilio-980x980.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Branding_Hooke_domicilio-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-447" />

Hooke_Gif3

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Gif3.gif" alt="" title="Hooke_Gif3" class="wp-image-500" />

Pantallas_Hooke_7

<img data-lazy-fallback="1" decoding="async" width="1280" height="720" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_7.png" alt="" title="Pantallas_Hooke_7" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_7.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_7-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_7-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-498" />

Logo_Aniv_Hooke

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Logo_Aniv_Hooke.jpg" alt="" title="Logo_Aniv_Hooke" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Logo_Aniv_Hooke.jpg 1200w, https://antinegativo.mx/wp-content/uploads/2022/09/Logo_Aniv_Hooke-980x980.jpg 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Logo_Aniv_Hooke-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-457" />

Hooke_Perfil_Nov

<img data-lazy-fallback="1" decoding="async" width="1200" height="1200" src="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Perfil_Nov.png" alt="" title="Hooke_Perfil_Nov" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Perfil_Nov.png 1200w, https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Perfil_Nov-980x980.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Hooke_Perfil_Nov-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-451" />

Pantallas_Hooke_18

<img data-lazy-fallback="1" decoding="async" width="2667" height="1500" src="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_18.png" alt="" title="Pantallas_Hooke_18" srcset="https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_18.png 2667w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_18-1280x720.png 1280w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_18-980x551.png 980w, https://antinegativo.mx/wp-content/uploads/2022/09/Pantallas_Hooke_18-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2667px, 100vw" class="wp-image-493" />